Director of Membership Development
Ms. Laura Decker comes to Penn-Florida Companies Club Properties division with more 30 years of experience in membership sales, operations, management, and strategic marketing. As Director of Club Membership Development, Ms. Decker is overseeing preparations for the launch of Via Mizner Golf & City Club, Penn-Florida’s newest private club located at Via Mizner, a 2,000,000-square-foot urban resort under construction in Downtown Boca Raton
Throughout her career she has worked at notable private clubs around the country including Turnberry Isle Resort and Club in Aventura, Deering Bay Yacht and Country Club in Coral Gables, and The Ocean Reef Club in Key Largo.
Prior to joining Penn-Florida, Ms. Decker was the Director of Membership and Club Marketing for The Carnegie Abbey Club in Portsmouth, where she successfully facilitated the acquisition and transformation to the new, well-positioned Aquidneck Club through a complete rebrand and rebuild initiative.
Ms. Decker holds a Bachelors in Sociology and Anthropology with a Minor in French from Rollins College. She is a member of the Private Club Marketing Association and Director of Baker Foundation Charitable Trust. Ms. Decker is also holds an active Florida Real Estate License.